Pattern Usage
The INK brand has three patterns that when used properly can bring additional visual interest to a composition. Any composition should feature at most one of these patterns.
Above all, when using a pattern, ensure that overlaid text is legible. See the examples below for how you can safely use these patterns in your collateral.
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Can be used to bring visual interest to a white background. Only use this pattern in compositions with minimal copy, and ensure the font size is large enough to contrast from the pattern.
Download White Pattern -
A dark variation of the light pattern; the same usage guidelines apply. Copy that sits on top of this pattern should be set in white.
Download Grey Pattern -
Can be used as a background accent element to bring a hint of green into the composition. Text over this pattern should always be contained in a white box, as shown below.
Download Green Pattern
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Pattern Usage Guidelines
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Here the green pattern functions as a decorative border. A white box with ample padding is used to contain the text, ensuring it can be easily read.
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Here the text overlaid on the pattern is large enough to provide sufficient contrast with the pattern.
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Here the text overlaid on the pattern is not large enough to provide sufficient contrast with the pattern. A composition with this much text would be an inappropriate instance to use the pattern.
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Text must be set in Starr White when overlaid on the dark pattern to create sufficient contrast.
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