Colors

  • Primary Palette

    The majority of simple, type-focused design applications should only use the colors from the Primary Palette. The restrained use of color is essential to the INK brand; see below for details on how to appropriately use our other colors.

    • Concrete Jungle

      #2F2F2E

    • Prickly Pear

      #23B280

    • Starr White

      #FFFFFF

  • Neutral Palette

    Use these colors when more than one neutral shade are needed, for instance in a table of data or for structural design elements like horizontal rules and borders. Study the design of this website to see how to the Neutral Palette can be used.

    • Neutral-500 (Concrete Jungle)

      #2F2F2E

    • Neutral-400 (NY Slate of Mind)

      #757575

    • Neutral-300

      #AFAFAF

    • Neutral-200

      #E2E2E2

    • Neutral-100

      #F7F7F7

    • Neutral-000 (Starr White)

      #FFFFFF

  • Extended Palette

    Use these colors for illustration and data visualization when more than one shade of green are needed.

    • Green-800 (Evergreen)

      #1E5749

    • Green-700

      #268268

    • Green-600

      #299A77

    • Green-500 (Prickly Pear)

      #23B280

    • Green-400

      #57D096

    • Green-300

      #88DBA8

    • Green-200

      #BBEDC6

    • Green-100

      #D5EDD9

  • Auxiliary Palette

    Use these colors sparingly and purposefully, for instance, if our company culture is the collateral's focus. If in doubt, ask the Design Team for approval!

    • Blue-500 (Brainstorm Blue)

      #37A7AA

    • Blue-100

      #EFFBFA

    • Yellow-500 (Dipped in Queso)

      #FCD404

    • Yellow-100

      #FFFBDB

    • Pink-500 (Red Rocks)

      #D75A6A

    • Pink-100

      #F8E2E8